Privacy Policy


This is the privacy policy of the Sony Centre website. In order to purchase from us, you must agree to the terms of this privacy policy and the use of your personal data in a form consistent with this privacy policy.


This Website is hosted and operated by Cefa-Soft Limited, A108 Portview Trade Centre, 310 Newtownards Road, Belfast on behalf of the UK Sony Centre Dealers. All sales and transactions will be by your allocated Sony Centre, who agrees to implement this policy.

The purpose of this Privacy Statement is to provide you with information concerning our services, the types of information we are provided by third parties or obtain ourselves through your visits to our website, how we use that information, whether we disclose the information provided to us to others, and the options you have with regard to the use and correction of that information. Although privacy laws can, from jurisdiction to jurisdiction, directly conflict with each other, our goal in handling personal information provided to us is to comply with applicable data protection and privacy laws worldwide and to offer users of our website notice, choice, consent, security, data integrity, access, and enforcement with regard to personal information. We strive to provide protection for your personal information no matter where that information is collected, transferred, or retained.

Sony Centres provide its partners and suppliers with a variety of fulfilment, support and E-commerce related services. Some of these services may be provided through sites bearing our partners and suppliers names and trademarks and are not in the sole control of Sony Centres. Additionally, Sony Centres may provide links from this Website to the websites of third parties who may provide services to you directly or on our behalf. THE PRIVACY POLICIES OF THESE THIRD PARTY SITES MAY BE DIFFERENT FROM OUR PRIVACY POLICIES AND WILL GOVERN ANY TRANSACTIONS UNDERTAKEN ON THOSE SITES. We urge you to review the privacy policy of any site to which you are linked.

Use of Personal Information

We will use the personal information provided to us for the following:

  1. To take, process or deliver your order, process or obtain payment or notify you of the status of your order;
  2. In connection with keys, access codes or other information as may be required to permit you to access our partners sites to receive products, updates or services;
  3. The screening of the order by a validation system ("Fraud Screening System") to prevent fraudulent orders,
  4. To provide it to industry and credit related organisations for security, credit or fraud prevention purposes;
  5. To facilitate the renewal of subscriptions for products or services;
  6. To provide you with effective customer service and/or technical support;
  7. To monitor service or purchasing patterns;
  8. To send you, with your consent, newsletters or promotional e-mails or undertake other promotional activities;
  9. To permit you to participate in online surveys and polls, assuming you voluntarily agree to provide such information in connection with these surveys and polls; and,

We will observe applicable law and take all reasonable steps to ensure any person or entity receiving personal information for the purposes described above are obligated to protect and keep secure the personal information on your behalf.


Collection of Personal Information

Personal information means any information or data that may be used to identify an individual, and may include but is not limited to your name, physical or email address, phone number, type of hardware or software you own, credit card details, and other information required to provide you with the product, service, or support requested. Depending on the nature of the services provided by Sony Centres to our partners or suppliers or the services provided to Sony Centres from its partners or suppliers, Sony Centres may receive personal information either from you directly or from our partner or supplier. Sony Centres may receive and process personal information provided by you in the following situations:

  • Requesting information about products and services;
  • Entering a contest or promotion;
  • Ordering newsletter or other informational tools;
  • Where you submit an order
  • Purchasing, downloading and/or registering products; and/or
  • Signing up for additional services
  • For the purposes of verification of your identity and fraud prevention

In all cases, however, we will ensure that personal information shall always be obtained from you on a fair basis and in accordance with applicable law.

Management of Personal Information

Sony Centres tries hard to keep personal information accurate and up-to-date. If you find that your personal information is not accurate, please let us know in writing. Without prejudice to your rights of access and other rights in relation to your personal information under applicable law, Sony Centres will use best efforts to investigate your concerns after we receive your inquiry and make the necessary corrections, additions and/or deletions.

Disclosure of Personal information

Sony Centres discloses your personal information directly to you upon your written request; provided, however, that we may reject all or part of your request when: 1) the disclosure may harm the life, the body, the property and the rights of third parties, 2) the disclosure may lead to a breach of applicable law and regulation, or 3) where you have failed to provide sufficient evidence to verify your identity.


The Sony Centres website use ‘cookies’ and other tracking technologies such as web bugs. Cookies are text files that are placed on your computer when you visit our web pages to make interacting with our websites faster and easier. They help us deliver the service you have requested and help us improve your experience of our site. For example, we use cookies to help identify and resolve errors and to show related products when you browse. These cookies do not harm your computer.

What if I Disable Cookies?

Because we use cookies across our websites, disabling them will prevent you from using parts of the sites. If you do not want cookies, you can set your browser to reject cookies or to notify you when any website attempts to place a cookie in your browser.

How do I Disable Cookies?

Although cookies are harmless, we understand that you may feel uncomfortable with them being sent without your explicit permission. To learn how to restrict or block cookies through your browser, see your browsers Help.

Information Collected

The cookies used on our websites have been placed in categories, based on the guidelines found in the International Chamber of Commerce UK Cookie guide (PDF).

Category 1 - Strictly Necessary Cookies
These cookies are essential to enable you to browse our websites and use the features. Without these cookies, services like the shopping cart will not work.

Category 2 - Performance Cookies
These cookies collect information about how you use our websites - for instance, which pages you visit most. This data may be used to improve our websites. Sony Centres uses Google Analytics to collect this performance information. We may also use performance cookies to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the purchase of a product, including details of the product purchased. These cookies do not collect information that identifies you. The information collected is merged for many users and is therefore anonymous.

Category 3 - Functional Cookies
These cookies allow our websites to remember the choices you make while browsing. For instance, we may store your region in a cookie to ensure that we show our website for your country. They may also be used to keep track of featured products or videos you may have already viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on other websites.

Want to Know More?

If you want to learn more about cookies in general and how to manage them, visit Please note that we cannot be responsible for the content of external websites. Alternatively, you can search the Internet for independent information on cookies.

Targeted online advertising

We have engaged one or more third party service providers to track and analyse both individualized usage and volume statistical information from interactions with our Websites. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our Websites and/or to manage and serve advertising on other sites. These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our Websites and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, click here: Our third party service providers may also use cookies or web beacons / pixels to collect information about your visits to our Website and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads, open an email or click on a link in the email). The information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address).

Email Campaigns

We automatically place single pixel gifs, also known as web beacons, in every email sent to our users. These are tiny graphic files that contain unique identifiers that enable us to recognize when subscribers have opened an email or clicked certain links. These technologies record each subscribers email address, IP address, date, and time associated with each open and click for a campaign. We use this data to create reports about how an email campaign performed and what actions subscribers took.

Sharing Personal Information

Sony Centres may receive personally identifiable information either from you directly or from our partner or supplier who provides us with the personal information to fulfill a service to you on their behalf. In some circumstances, personal information that Sony Centres receives from you directly maybe provided to our partners or suppliers in order for them to fulfil a service to us for your benefit or directly to you. We may also provide your information in order to register your purchase with the manufacturer or service provider for warranty, technical support, after sales service or similar purposes.

Sony Centres also employs other companies to provide services to us in connection with your transaction or after sales services. We do use companies to process credit card payments, deliver packages, send mail, analyse data, Fraud Screening, provide marketing aid and assistance, provide customer service, and otherwise provide services to us to enable us to serve you and enhance our services. These organisations may have access to personal information as required to permit them to perform their obligations to us in this regard.

Sony Centres may be required to respond to a summons, court orders or be asked to respond to other legitimate requests for your personal information from appropriate law enforcement or governmental authorities. We will not provide you with notice of such requests. In such situations, we will release personally identifiable information to third parties when we believe it is appropriate for us to do so in order to comply with the law or to protect against fraud. We will also release such information:

  • To co-operate with law enforcement or other governmental investigations (without necessarily requiring the law enforcement or government agency requesting the information to formally serve us with a summons);
  • To comply with all valid court orders or summons;
  • To protect the legal rights of Sony Centres , its employees and our users;
  • When we believe it is needed for fraud protection and/or credit risk reduction; and/or,
  • To protect the personal safety of our employees, agents, other users or the public in general.

Sony Centres also reserves the right to report to such entities any activities that we believe to be unlawful. Any such report of the activities outline in (a) through (e) will be made without prior notice to you, and you consent to such disclosure by us.

In the event Sony Centres merges with another entity, is acquired by another entity or enters into a business combination with another entity, Sony Centres may be required to disclose some or all of your personally identifiable information to that entity to continue serving you.

Sony Centres is not in the business of selling, trading or renting personal information. We will not use or share your personally identifiable information with others except those individuals or entities which have a business relationship with Sony Centres of which you are aware.

Security of Personal Information

Do not send us your payment or personal information via e-mail or other unsecured transmission systems. You should protect your personal information at all times. You will only be asked to provide your information to us in a secure fashion via our website, fax or phone.

Customers who buy through the Sony Centres website are shopping on a secure server, which encrypts customer credit card information and passwords. This makes it difficult, if not impossible, for a third party to access or use your personal information in an unauthorised manner.

Sony Centres has developed its service with security as a top priority. We use firewalls to help prevent access to information in our system and Secure Socket Layers ("SSL") to encrypt your personal information and protect it from disclosure, destruction, modification or use.

Your Choices

You can decide whether or not to provide personal information to Sony Centres and withdraw your consent to us processing your personal information at any time. However, if you do not provide personal information, or withdraw such consent, you may not be able to make purchases, enlist services or access certain offers or options that may be of benefit to you. At the time you provide your information, we will also offer you a choice as to whether or not you wish to receive further communications about special offers, product information, or other marketing messages. We may provide this information to our business partners and suppliers. If you choose not to receive these communications, we will not use your personally identifiable information for this purpose.

You may choose to unsubscribe from notices of special offers described in the preceding paragraph. Sony Centres provides you with the ability to unsubscribe at any time via the customer account space noted on the confirmation of your order.

Changes to this Privacy Statement

Without prejudice to your rights under applicable data protection or privacy law, Sony Centres may amend this Privacy Statement from time-to-time.

Sony Centres Contact Information

If you would like to contact us with questions or comments concerning our Privacy Statement or if you feel your inquiry or request has not been addressed to your satisfaction, please contact Sony Centres via e-mail or via post:

Sony Centres Website
c/o Cefa-Soft Limited
A108 Portview Trade Centre
310 Newtownards Road
Belfast BT4 1RX