The very latest Alpha 1 camera is now available to buy at Centres Direct!

Jo Bird - Flying Red Squirrel Red Squirrel by Jo Bird


Lucky couple Jo Bird and Bob Riach were the first to place pre-orders for the exciting new Alpha 1 camera from Sony, and they both took delivery last Friday. We’re pleased to hear that Bob is excited about the speed of the Alpha 1, as he’s an avid wildlife photographer. The ability to shoot at 30 frames per second at 50MP will no doubt help him capture the perfect shot. Jo was out shooting squirrels on Saturday and the new auto-focus system with Animal Eye AF helped capture some stunningly sharp images. The camera can lock onto the squirrels eye and follow it keeping the eye in perfect sharp focus and together with the XD linear motor in Sony GMaster lenses which can adjust focus in micro seconds enables the pin sharp images seen below. They are so good the Times newspaper published them!


We hope they both enjoy their new Alpha 1!’ To find out more about Alpha 1, and place your order with an exclusive three year warranty, click here.


Red Squirrel Bob Riach with new Alpha 1 Red Squirrel by Bob Riach
Red Squirrel Bob Riach with new Alpha 1 Red Squirrel by Bob Riach